The Impact of Advantages and Comfort on Consumers' Desire to Continue Doing Business Online in E-Commerce


  • Sri Handayani STIE Mahardhika Surabaya



This research aims to examine the influence of benefits and convenience on interest in continuing online transactions. Research respondents were students from various universities in Surabaya who made online transactions in e-commerce. To test the proposed hypothesis, multiple regression analysis was used, with the independent variables benefit and convenience and the dependent variable interest in continuing online transactions. The research results show that benefits and convenience have proven to have a significant positive effect on interest in continuing online transactions in e-commerce. This shows that the greater the benefits of transacting in e-commerce, the greater the consumer's interest in continuing the transaction again, and the more comfortable the consumer is in carrying out transactions in e-commerce, the greater the consumer's interest in continuing the transaction again.


Hidayat W.G.P.A, H Tannady. Analysis Of Organizational Citizenship Behavior (OCB) Variables, Work Stress, Work Communication, Work Climate Affecting Employee Performance and Turnover Intention at PT. Bank Tabungan Negara (Persero) Tbk. Cabang gresik. International Journal of Science, Technology & Management, 4(3), 688-696

Ardhanari, M. (2008). Customer Satisfaction Pengaruhnya Terhadap Brand Preference dan Repurchase Intention Private Brand. Jurnal Riset Ekonomi dan Bisnis, 8(2), 58–69.

Barnes, S. J. and Vidgen, R. (2000). Information and Interaction quality: Evaluating Internet Bookshop Websites with SERVQUAL. In Proceedings of the 13th International E-Commerce Conference, BLED.

Gefen, D., Karahanna, E. and Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27(1), 51–90.

Josephine Chu-chi, L. and Chen, J.-S. (2006). Virtual Experiential Marketing on Online Purchase Intention. In Proceedings of the 11th Annual of Asia Pacific Decision Science Institute Hongkong.

Ma, Q. and Liu, L. (2004). The technology acceptance model: A meta-analysis of empirical findings. Journal of Organizational and End User Computing, 16(1), 59–72.

Pikkarainen, T. et al. (2004). Consumer acceptance of online banking: an extension of the technology acceptance model. Internet Research, 14(3), pp. 224–235. doi: 10.1108/10662240410542652

Setyawan, A. A. and Ihwan, S. (2004). Pengaruh Service Quality Perception Terhadap Purchase Intentions: Studi Empirik Pada Konsumen Supermarket. Usahawan, 33(7), 37–39.

Solomon, M. R. Consumer Behaviour: Buying, Having and Being. 8th Edition. New Jersey: Pearson-Prentice Hall.

Venkatesh, V., Speier, C. and Morris, M. G. (2002). User Acceptance Enablers in Individual Decision Making About Technology: Toward an Integrated Model. Decision Sciences, 33(2), 297–316.




How to Cite

Sri Handayani. (2024). The Impact of Advantages and Comfort on Consumers’ Desire to Continue Doing Business Online in E-Commerce. Journal of Social Science and Business Studies, 2(1), 140–145.