Analysis of Factors Influencing Interest and Behavior in Using the Telegram Application: Implementation of the UTAUT 2 Model
Keywords:
Telegram, UTAUT 2, instant messaging applications, PLS-SEMAbstract
The advancement of technology has transformed the global communication paradigm, particularly in Indonesia, where text-based communication has become a norm. Despite the superior security features and social elements of the Telegram instant messaging application, its popularity falls short of expectations. This research addresses this knowledge gap by employing the UTAUT2 approach, a model focused on individual technology acceptance introduced in 2013. Through quantitative data analysis and online questionnaires, the study engages Telegram users, employing purposive sampling with a minimum usage criterion of 3 months. Out of 160 processed questionnaires using PLS-SEM, only 4 hypotheses proved significant. The results reveal that effort expectancy, hedonic motivation, and user habit have a positive and significant impact on users' interest and usage behavior of the application. Conversely, variables such as performance expectancy, social influence, facilitating conditions, and price value do not have a significant impact. These findings offer crucial insights for the development of more effective applications aligned with user needs and contribute to understanding the factors influencing the adoption of instant messaging technology, particularly in the context of the Telegram application, in the evolving era of digital communication.
References
Ainul Bashir, N. A. (2020). Penerapan Model UTAUT 2 Untuk Mengetahui Faktor-Faktor Yang Memengaruhi Penggunaan SIORTU. Elinvo (Electronics, Informatics, and Vocational Education), 5(1), 42–51. https://doi.org/10.21831/elinvo.v5i1.30636
Alahmad, M. (2020). The Effectiveness of Telegram App in Learning English. Budapest International Research and Critics in Linguistics and Education (BirLE) Journal, 3(3), 1274–1280. https://doi.org/10.33258/birle.v3i3.1165
Alakrash, H. M., Razak, N. A., & Bustan, E. S. (2020). The effectiveness of employing Telegram Application in teaching vocabulary: A quasi experimental study. Multicultural Education, 6(1), 151–159. https://doi.org/10.5281/zenodo.3905099
Azmin, G. G. (2021). Plesetan Berbahasa pada Stiker Media Percakapan Daring Whatsapp. Prosiding Seminar Nasional Bahasa, Sastra, Dan …, 1, 11–17. https://jom.fti.budiluhur.ac.id/index.php/SKANIKA/article/download/153/606
Chandrarin, G. (2017). Metode Riset Akutansi Pendekatan Kuantitatif. Salemba Empat.
Fahana, J., Umar, R., & Ridho, F. (2017). Pemanfaatan Telegram Sebagai Notifikasi Serangan untuk Keperluan Forensik Jaringan. Jurnal Sistem Informasi, 1(2), 6–14. http://jurnal.uinsu.ac.id/index.php/query/article/view/1036/814
Fatihanisya, A. N. S., & Purnamasari, S. D. (2021). Penerapan Model Unified Theory of Acceptence and Use of Technology (UTAUT 2) Terhadap Perilaku Pelanggan E-Commerce Shopee Indonesia di Kota Palembang. Journal of Information Systems and Informatics, 3(2), 392–417. https://doi.org/10.33557/journalisi.v3i2.143
Haryono, S. (2016). Metode SEM Untuk Penelitian Manajemen dengan AMOS 22.00, LISREL 8.80 dan Smart PLS 3.0. In PT. Intermedia Personalia Utama. PT. Intermedia Personalia Utama. https://medium.com/@arifwicaksanaa/pengertian-use-case-a7e576e1b6bf
Hertanto, E. (2017). Perbedaan Skala Likert Lima Skala Dengan Modifikasi Skala Likert Empat Skala. 1–5. https://www.academia.edu
Hidayat, M. T., Aini, Q., & Fetrina, E. (2020). Penerimaan Pengguna E-Wallet Menggunakan UTAUT 2 (Studi Kasus) (User Acceptance of E-Wallet Using UTAUT 2-A Case Study). Jurnal Nasional Teknik Elektro Dan Teknologi Informasi, 9(3), 239–247.
Juningsih, E. H., Aziz, F., Ismunandar, D., Sarasati, F., Irmawati, I., & Yanto, Y. (2020). Penggunaan Model UTAUT2 Untuk Memahami Persepsi Pengguna Aplikasi G-Meet. Indonesian Journal on Software Engineering (IJSE), 6(2), 289–295. https://doi.org/10.31294/ijse.v6i2.10075
Mayanti, R. (2020). Faktor-Faktor Yang Mempengaruhi Penerimaan User Terhadap Penerapan Quick Response Indonesia Standard Sebagai Teknologi Pembayaran Pada Dompet Digital. Jurnal Ilmiah Ekonomi Bisnis, 25(2), 123–135. https://doi.org/10.35760/eb.2020.v25i2.2413
Nova, P. S. (2018). Efektivitas Komunikasi Aplikasi Telegram Sebagai Media Informasi Pegawai PT.Pos Indonesia (Persero) Kota Pekanbaru. E-Conversion - Proposal for a Cluster of Excellence, 5(1), 1–11.
Nugroho, A. R., & Pramusinto, W. (2018). Iimplementasi Kriptografi dengan Algoritma Caesar Ccipher, AES 192 dan DES untuk Aplikasi Pesan Instan Berbasis Android. Skanika, 1(1), 14–19. https://jom.fti.budiluhur.ac.id/index.php/SKANIKA/article/download/153/606
Onsardi, & Mantovani, S. B. (2022). Pengaruh Packaging Dan Social Media Marketing Terhadap Keputusan Pembelian Kopi Bubuk Di Desa Tanah Hitam. Jurnal Manajemen Modal Insani Dan Bisnis (JMMIB), 157–165.
Putra, Y. F., & Baridwan, Z. (2020). Analysis of Factors Influencing User Intention in Using Ovo Application. Jurnal Ilmiah Mahasiswa FEB, 8(1), 1–12.
Putri, N. K. R. D., & I Made Sadha Suardikha. (2020). Penerapan Model UTAUT 2 Untuk Menjelaskan Niat Dan Perilaku Penggunaan E-Money di Kota Denpasar. E-JA e-Jurnal Akuntansi, 30, 540–555.
Putri, R. A., & Jumhur, H. M. (2019). Peminat Aplikasi Blibli.Com Dengan Menggunakan Model Unified Theory of Acceptance and Use of Technology (Utaut). Jurnal Riset Bisnis Dan Manajemen, 12(1), 16–23.
Rogers, R. (2020). Deplatforming: Following extreme Internet celebrities to Telegram and alternative social media. European Journal of Communication, 35(3), 213–229. https://doi.org/10.1177/0267323120922066
Rondan, F. J., Ramírez, P. E., & Arenas, J. (2015). A comparison of the different versions of popular technology acceptance models a non-linear perspective. Kybernetes, 44(5), 788–805. https://doi.org/10.1108/K-09-2014-0184
Suharsono, A. A., Hariadi, S., & Ariani, M. (2023). Analisis Faktor-Faktor Yang Mempengaruhi Minat Penggunaan Aplikasi Atome Di Kalangan Mahasiswa Universitas Surabaya. Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas SAM Ratulangi, 10(1), 13–30.
Suparyati, S. (2019). Analisis Perilaku Pengguna E-Kinerja Menggunakan Model UTAUT. Kilat, 8(2), 208–218. https://doi.org/10.33322/kilat.v8i2.588
Sutikno, T., Handayani, L., Stiawan, D., Riyadi, M. A., & Subroto, I. M. I. (2016). WhatsApp, viber and telegram: Which is the best for instant messaging? International Journal of Electrical and Computer Engineering, 6(3), 909–914. https://doi.org/10.11591/ijece.v6i3.10271
Telegram. (2023). FAQ Telegram. Telegram.Org. https://telegram.org/faq
Trisnani. (2017). Pemanfaatan Whatsapp Sebagai Media Komunikasi Dan Kepuasan Dalam Penyampaian Pesan Dikalangan Tokoh Masyarakat. Jurnal Komunika Jurnal Komunikasi, Media Dan Informatika, 6(3). https://doi.org/10.31504/komunika.v6i3.1227
Zuhri, A., Putra, H. R., Fazri, A., & Miftahurrahmah, M. (2022). Aplikasi Pesan Instan Accessible Di Era Komunikasi Kontemporer Tahun 2022 Bagi Digital Natives Indonesia. Komuniti: Jurnal Komunikasi Dan Teknologi Informasi, 14(2), 165–189. https://doi.org/10.23917/komuniti.v14i2.17729
Published
How to Cite
Issue
Section
Copyright (c) 2024 Reni Aryani, Fiktor Fifi Cantika, Yolla Noverina, Dewi Lestari
This work is licensed under a Creative Commons Attribution 4.0 International License.
