[1]
Juwita, I., Wandanaya, A.B., Akhirianto, P.M., Kushariyadi, K., Violin, V. and Mustafa, F. 2025. Investigating The Role of Key Opinion Leaders, Marketing Content and User Experience on Purchase Intention of Eco-Friendly Products Among Gen Z. Journal of Social Science and Business Studies. 3, 1 (Mar. 2025), 397–401. DOI:https://doi.org/10.61487/jssbs.v3i1.133.