JUWITA, I.; WANDANAYA, A. B.; AKHIRIANTO, P. M.; KUSHARIYADI, K.; VIOLIN, V.; MUSTAFA, F. Investigating The Role of Key Opinion Leaders, Marketing Content and User Experience on Purchase Intention of Eco-Friendly Products Among Gen Z. Journal of Social Science and Business Studies, [S. l.], v. 3, n. 1, p. 397–401, 2025. DOI: 10.61487/jssbs.v3i1.133. Disponível em: https://gemapublisher.com/index.php/jssbs/article/view/133. Acesso em: 10 feb. 2026.