I. Juwita, A. B. Wandanaya, P. M. Akhirianto, K. Kushariyadi, V. Violin, and F. Mustafa, “Investigating The Role of Key Opinion Leaders, Marketing Content and User Experience on Purchase Intention of Eco-Friendly Products Among Gen Z”, JSSBS, vol. 3, no. 1, pp. 397–401, Mar. 2025.