Juwita I, Wandanaya AB, Akhirianto PM, Kushariyadi K, Violin V, Mustafa F. Investigating The Role of Key Opinion Leaders, Marketing Content and User Experience on Purchase Intention of Eco-Friendly Products Among Gen Z. JSSBS [Internet]. 2025 Mar. 20 [cited 2026 Feb. 10];3(1):397-401. Available from: https://gemapublisher.com/index.php/jssbs/article/view/133