YANI, I.; HERLINA, A.; DARWIS, D.; VIOLIN, V.; PAHLAWANSAH, H.; ANGGRAINI, F. D. The Influence of Social Media Interactivity, User Experience and Brand Image on Customer Engagement in Digital Platforms of Digital-Based Retail Customers. Journal of Information System, Technology and Engineering, [S. l.], v. 4, n. 2, p. 78–82, 2026. DOI: 10.61487/jiste.v4i2.315. Disponível em: https://gemapublisher.com/jiste/article/view/315. Acesso em: 21 oct. 2026.