MUNARSIH, M.; MUHARDI, M.; OKTINI, D. R.; ASPIRANTI, T. From Tool to Dynamic Capability: How Generative AI Reshapes Digital Marketing Strategy and Sustains Competitive Advantage . Journal of Social Science and Business Studies, [S. l.], v. 4, n. 2, p. 80–87, 2026. DOI: 10.61487/jssbs.v4i2.302. Disponível em: https://gemapublisher.com/jssbs/article/view/302. Acesso em: 21 oct. 2026.