1.
Munarsih M, Muhardi M, Oktini DR, Aspiranti T. From Tool to Dynamic Capability: How Generative AI Reshapes Digital Marketing Strategy and Sustains Competitive Advantage . JSSBS [Internet]. 2026 Jun. 30 [cited 2026 Oct. 22];4(2):80-7. Available from: https://gemapublisher.com/jssbs/article/view/302